Amit Greenberg is the creative awakening our inner child and enriching our lives through his surreal and free spirited art. The Israeli born artist who has collaborated for Colette and IKEA discusses the isolation he found through creating, leaving Brooklyn and being in love for the first time.
YOUTH and ROLEMODELS
How was your youth, did you have a role model growing up?
I just came across a family video from when I was a young brat; It’s incredible to see myself as a kid. I was extraordinarily flamboyant and had so much attitude. I was in an “entertainer” mode constantly, but as I matured things toned down. I evolved to become a dreamy teenager mainly floating in my own reality, I was creating visions of my future through foreign films and 90’s pop culture.
I think I lacked an actual role model at that age, I grew up in Israel in a “macho” driven society, so being creative and artsy meant being different. And although I was part of the high school social scene, I found isolation in my moments of creativity that in a way allowed for a magical exploration of the self at a young age, my imagination was by far my best friend.
Who was your first crush and are you currently dating anyone?
First boy crush was Rayn Phillipe in Cruel Intentions.
Real-life boy-crush was when I was 21 years old with a guy in my hometown. He was, and still is beautiful inside and out; we ended up having a little secret summer love story, it was the first time being emotionally and physically involved with a man, he taught me a lot about being in love.
I’ve been dating my boyfriend, Pedro. We just celebrated our two years together.
What advice would you give your adolescent self?
You will become what you are meant to be.
How many people have you been in love with?
So many, yet not enough.
“I THINK THE ROOT OF WHERE WE ARE AT THE MOMENT IS BASED ON A DISRUPTIVE IDEA OF WHAT IT MEANS TO BE A MAN.”
You were born and raised in Israel. How does identity influence your art?
I think the search for empowering individualized identity is a large part of my art, away from any definition based on geographic and political upbringing. I am very liberal in my life philosophy; I purposely create using a visual language that transcends beyond any defining restrictions.
Your art has a positively surreal vibe to it. What inspires your style and what themes do you hope it conveys to people?
Thank you for feeling the vibe.
In another interview I gave a few months ago, I was defined as a Pop Surrealist artist. I loved that marriage of the two art movements to describe my practice; it really clicked and made so much sense. My process has always been very exploratory for myself and the viewer. I manage to tap into uncensored thoughts and feelings (that process is related to some of the surrealist’s techniques). Once an idea is crystallized, I tend to use more design-oriented mediums, and aesthetics. These two elements together aim to convey an available and inviting work in a playful way both to the eye and the mind of the viewer.
I guess it is a gentle wake-up call for the inner child, explorer, and rebel within every one of us
Do you think your art is evolving in the current political climate?
I think the root of where we are at the moment is based on a disruptive idea of what it means to be a man. We arrived here through generations of emotional mutilation that brought us to an utterly delusional reality where the power plays serve one thing, the mutated male ego. It doesn’t make any sense anymore in the ever-evolving modern human society.
So to answer the question, yes, the current political climate empowers my philosophy toward the importance of play and the freedom of emotional expression in the hope of creating lighter hearts that are open toward each other and the beauty in the human experience.
What are you most passionate about?
I’m arriving at the end of a challenging few years, and I realized that to be able to project to the world my visions of happiness and beauty, at the moment I should explore and be passionate about finding and redefining a new sense of self.
Present-self mindset or Future-self?
Near-future self mindset.
“I think I lacked an actual role model at that age, I grew up in Israel in a “macho” driven society, so being creative and artsy meant being different.”
What have you learnt about yourself this year?
I learned to embrace the power of being willing and capable.
Are there any young artists that make you excited for the future?
There are artists that I love, I’m not sure about their age, but their voices are part of this movement to continually improve the future to inspire acceptance and a practice of humor and love.
Goals for 2018?
Lot’s of them, but a big one is going to be moving somewhere new. I love New York (Brooklyn) with all my heart as it’s been my home for the past 13 years, but I think it’s time to explore and have some new adventures – let the gypsy in me awaken!
Do you have any future projects that you’re currently working on?
There are few personal projects and few collaborations that are coming up. Super fun and exciting stuff. I’ll have more details once it’s all finalized and ready to be shared with the world.